Logistics Website

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Bio

Job Title

Developer & Designer Contractor---

    Category

    Web Design

    Front-End Developer

    Role

    UX Design & Development

    Challenge

    To digitally improve the company's image to potential clients.

    Category

    1. Discovery

    2. Solution

    3. Iteration

Discovery Phase

Quantitative Research

Given the private aspect of the company's dealings and their clients the amount of information available for the research aspect is low and suppose to appeal to a very niche group of individuals looking for private logistics.

โœ… Positives

- Creative freedom and a simple straight forward design

โŒ Negatives

- Having to create a very informative and appealing webpage without using or giving any critical information.

Problem Statement

๐Ÿ‘‰๐Ÿผ We have observed that the organization needed a way to give clients something to show their professionalism and giving the client information without giving too much informationโ€ฆ

Definition

Recommendations from contractors and the CEO

Recommendations

  • Design a visually appealing webpage for marketing
  • Share some small tidbits about who the company is
  • Try to show the professionalism and experience the company has

  • Solution Phase

    Ideation

    After receiving my recommendations i started sketching the mockup and wireframe of what a professional web page looks like while trying to keep it engaging.

    Sketches & Paper Prototypes

    With the first round of usability tests completed using the paper prototype, I moved on to creating refined wireframes & user flows with annotated wireframes.

    Sketch
    Mock

    Wireframes & User Flows

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    Prototype

    I built a clickable prototype, with Figma and started testing out features and with some of the team.


    Iteration Phase

    Testing

  • Fixing usability issues
  • Clean and displays information in a professional manor
  • Keeping the information readable and digestible

  • Iterations

    Simplifying to allow consistent information and usability.


    Summary

    ๐Ÿ‘Ž Limitations

    Keeping the information vague but informative with minimal detailโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹

    ๐Ÿ‘ Value

    So why build website with little information, being able to have a front facing presence is very important to clients to show your professionalism and it is possible to do that without having to disclose too much information.